E! ENTERTAINMENT TELEVISION
An international summer
promo campaign series
For three consecutive years we've kicked off the summer with our friends at E! Entertainment Television.
An international summer
And so Club E! was born, a successful promo campaign that transports the viewer to a relaxed, exclusive environment, where the network's most sought-after shows and celebrities live.
From "Keeping Up With The Kardashians", to Chelsea Handler's "Chelsea Lately", our bold, graphic campaigns organically held international potential.
In this light, Club E! was versioned for several audiences worldwide, such as Germany, France and the UK.
A key detail in the favorable outcome of these campaigns was their minimalistic, extremely sleek look & feel. By combining CG animation and compositing with a black-and-white-meets-neon color palette, we elevated these spots to high-fashion status.