Boston-based Spiro is the new business solution app that helps salespeople make more money. This "personal sales assistant" needed a bold brand look to guarantee a great first impression. That's where The Nation came in.
Spiro's brand identity was sparked by a burst of strong color and iconography, designed to easily come through our everyday portable devices and attract the attention of its busy, on-the-go users.
The application's design accents prove a natural reflection of the brand's essence: sleek, bold, straightforward.
This boldness additionally extended to all graphic applications of the Spiro brand, from cheeky poster-style ads, to fierce backgrounds and print collateral.
