CES is the world’s gathering place for all things technology each year, with +150,000 attendees eager to find out what the next generation of consumers will call “new”. We teamed up with our friends at Yahoo to create two exciting experiential installations: an integrated sales toolkit for Yahoo Advertising and an interactive data visualizer wall for Yahoo Audience.
Our animated, interactive visualizer allowed the user to play with hundreds of Yahoo insights, which we crafted in-house.
The kinetic experience, which Yahoo premiered at CES and later showcased at the Mobile World Congress in Barcelona, was a winner of the Commercial Integrator Award.
For Yahoo Advertising's B2B sales teams, we created an online site and interactive iPad app called Yahoo Ad Solutions. It enabled users to navigate through all the company's verticals and its respective offerings.
